At a Glance

Previous projects

LUXURY HOUSE
Brand architecture
Mercedes-Benz

Brand architecture - stakeholder analyses - process set-up - mission & vision - masterplan - operationalization - internal communication - business research - CX - steering - audience development - touchpoint operationalization - appearance & identity

UVEX NEXT
Big picture and mid-term strategy
uvex sports

Market development - mission & vision - audience development - masterplan - brand positioning - operationalization - CX - touchpoint operationalization for sales, product, marketing - business research - internal communication - process set-up

THE AGE OF MATHEMATICS
‍Creative story development
Venice Architecture Biennale

Story & content development - key messages - creative development & realization - stakeholder integration  

PURE & DYNAMIC
‍Design strategy
uvex sports

Design prototype - design conception - use case conception - visual language - environment & competition analysis

SOPHISTICATION
Brand strategy
‍Mercedes-M

Brand positioning - brand core - vision - audience development - appearance

THE GREATEST RESPONSIBILITY
Communication concept
Mercedes-Benz

Communication strategy - key messages - target group - channel strategy - storytelling - topic planning - competitive analysis

INTUITIVE MOBILITY
Vision development
Daimler AG

Vision – implications on core technologies

EXPONENTIAL EFFICIENCY
Positioning & communication concept for EQXX
Mercedes-Benz

Stakeholder analyses - process set-up - communicative masterplan - project positioning - audience development - communication strategy - key messages - target group - channel strategy - storytelling - topic planning

SMART MOBILITY
Future brand program
‍smart

Development plan - positioning - competitive analysis - brand stories - brand futures - audience development

CONFIDENCE & OPTIMISM
Extended customer research
‍Mercedes-Benz

Market development - scientific customer research - brand promise creation - CX conception

THRILLING MOBILITY
Content creation & co-production
Mercedes-Benz

Plot ideation - creative development - mini series co-production - communication strategy - channel strategy - storytelling - topic planning - creative development - community building - competition analysis

SUSTAINABLE URBAN LUXURY
Positioning & story
Mercedes-Benz Urban Mobility Solutions

Market development - customer research - stakeholder analyses - process set-up - vision - internal communication - business research - market innovation – positioning - core - CX - brand architecture integration - steering - audience development

GAMING POSSIBLE FUTURES
Strategic PlayStation 4 game
Mercedes-Benz

Content creation - process set-up - stakeholder analyses - operationalization - strategic integration - positioning - core - CX - product research - brand based product profile - R&D briefing - storytelling - topic planning - creative development - community building

SCIENCE & FICTION
‍Long-term future vision
Mercedes-Benz

Project and process set-up - strategic set-implementation - organization - competitive & business research - market innovation - vision & mission - market & competitive analysis - creative development & realization - community building