Safety as a basic human need turned into a constantly growing market good with new dimensions such as mental health and cyber security. Family-owned protection brand uvex requested a strategy focused on the needs of the 21st century customers to gain relevance for the next generation with a new understanding of protection.
WhyVentures developed the long-term corporate strategy for future growth through new business areas, products, marketing and sales of the uvex brand in cooperation with the C-level management and shareholders of the uvex group.
Market development - stakeholder analysis - process set-up - corporate vision - masterplan - market innovation - operationalization - profitability plan - business segment expansion - future investments - customer research - internal communication
