Growing up in a hyper-digitalized, individualized and creative environment, Gen Z & α customers are challenging established brands in their traditional offer. Sportsbrand Alpina demanded a business strategy to profitably grow into the next generation of customers.
WhyVentures defined the new market, developed a strategic positioning of the brand in the competitive environment and set up a business plan with measures for product, sales and marketing to compete in the future market and developed the concept for a halo product. In collaboration with the CEO, brand, RD, sales.
Market development - customer research - stakeholder analyses - process set-up - brand mission & vision - competitive & business research - market innovation - profitability plan - business segment expansion - future investments - masterplan - brand positioning - core - CX - audience development - touchpoint operationalization - competitive analysis - product research - brand based product profile - product definition - R&D briefing
