With the ascent of the 21st century, the world of motorsport and racing is changing – and so are its customers. Their new values directly translate into their demand on a sports car: to become intelligent electric performance vehicles.
WhyVentures set up a brand positioning to advance Mercedes-AMG from a pure performance brand to a performance luxury brand. Including vision, core, customer definition and the operative brand plan for all customer-relevant departments. In close partnership with brand strategy department and the CEO.
Market development – mission & vision – masterplan set-up – market positioning - operationalization – internal communication -competitive research –brand development plan – positioning – core – CX – audience development – touchpoint operationalization - visual language
