Among premium car manufacturers, the pursuit of luxury is about to become the new normal. As the inventor of the automobile, Mercedes-Benz sought a unique position that breaks with the prevailing definition of luxury value.
WhyVentures developed the new brand core and set up a thoroughly customer-centric brand positioning, including an operationalization plan for all customer touch points.
Service details
Mission & vision - masterplan - operationalization - internal communication - brand development plan - positioning - brand core - CX - steering - audience development - touchpoint operationalization - market & competitive analysis
