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Why work?
‍To earn money.

‍Why earn money?
To buy work.

WHY VENTURES

WhyVentures is a business consultancy for future strategies, guiding brand positions, concept products and flagship communications.

The practice unfolds new perspectives, distills core identities, showcases new realities and invites new audiences - in partnership with companies and institutions that seek their next relevance in emerging markets.
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Explore

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Work

See previous projects

Breaking with mainstream luxury

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Brandpositioning for Mercedes-Benz

21st century protection

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Full-size corporate strategy for Uvex Group

Luxury born on the racetrack

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Brand development plan for Mercedes-AMG

Next generation Alpina

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Strategic masterplan towards 2030 for Alpina

Turning B2B into premium

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Brandpositioning for Mercedes-Benz Commercial Vans

Product Strategy

Flagshio Communication

Brand Product development

Portfolio development

Brand development

Brand Product Development

Product Strategy

Corporate Strategy

Brand Design Prototyping

Brand development

Corporate strategy

Flagship Communication

Brand Development

Servıces

Corporate strategy

Market development - customer research - process set-up - stakeholder analyses - mission & vision - masterplan - internal communication - operationalization

Portfolio development

Competitive & business research - market innovation - profitability plan - business segment expansion - investments

Brand development

Positioning - development plan - brand core – CX - audience development - brand architecture - steering - touchpoint operationalization - appearance & identity

Product conception

Market & competitive analysis - product research - brand based product profile - product definition - R&D briefing

Flagship communication

Communication strategy - key messages - target group - channel strategy - storytelling - topic planning - creative development & realization - community building